Common to the artists' work, but not exclusive to their practices, is an interest in photography and lens-based media. The group aims to make links between lines of research and areas of interest to highlight the current state of the medium and its relationship to other contemporary modes of production. Commonalities emerged at the group's inception such as the potential of photographic processes (in the widest definition of the term) to be intrinsic to the articulation of ideas. Where much contemporary photography invites the viewer to read images from the surface of paper or screen, like advertising, many of the artists in this group offer the viewer a chance for a deeper engagement with the way images come to the viewer, through projection, from the screen or in print.
